Privacy Policy

Last Updated: September 1, 2025

Overview

(A) About Us

"We", "Dentsu Soken" in this Privacy Policy ("this Policy") refers to Dentsu Soken (Shanghai) Information Consulting Co., Ltd. and its affiliated companies involved in collecting, using, sharing, or otherwise processing personal information. "Our Website" in this Policy refers to the Dentsu Soken website www.dentsusoken.com.cn.

(B) Values and Principles of this Policy

We highly value your privacy. Responsibility, fairness, and transparency are the principles we adhere to when collecting and using your personal information. This Policy also informs you of your rights and choices regarding personal information.

To uphold these values, this Policy explains the purposes, methods, and scope of our personal information collection and usage, presenting the most relevant information in a clearer and more accessible manner based on your relationship with us.

(C) Scope

This Policy applies to our processing of personal information collected when you engage in the following activities:

1. Accessing our Website or related mobile applications displaying this Policy;
2. Visiting our social media pages;
3. Visiting our offices, including logistics parks and industrial parks we own or manage;
4. Receiving communications from us, including emails, calls, SMS, or faxes;
5. Accessing HTML webpages linked to this Policy;
6. Using our online services or communicating business matters electronically, including interactions with potential or existing investors, clients, suppliers, or third-party vendors;
7. Registering for, attending, or participating in our events and webinars.

If specific services have separate privacy policies, those policies shall take precedence. For matters not covered by such policies, this Policy applies.

(D) Policy Content

This Policy helps you understand key information:

1. How we obtain your personal information
2. How we collect and use your personal information
3. Legal bases for our processing of personal information
4. How we share your personal information
5. Potential global transfers of your personal information
6. Retention periods for your personal information
7. Your rights
8. Marketing practices
9. Our handling of children's personal information
10. How we protect your personal information security
11. Exceptions to this Privacy Policy
12. Updates to this Privacy Policy
13. How we handle complaints

(E) Your Rights

Please refer to Section 7 for your rights regarding personal information.

(F) Acknowledgment and Consent

Please carefully read and ensure your full understanding of this Policy before using our services. Your use of our services—or continued use after Policy updates—constitutes acceptance of all terms herein (including updated versions).

Detailed Content

1. How We Obtain Your Personal Information

1.1 We collect personal information you provide through leasing transactions, marketing activities, website subscriptions, or social media engagements.

1.2 We may also obtain your personal information from third parties, including marketing suppliers or our vendors ("indirect channels").

2. How We Collect and Use Your Personal Information

"Personal Information" herein refers to electronic or other records capable of identifying specific individuals, either alone or combined with other data.

2.1 Visiting Our Website

1. Collected Information
   Automated collection during website visits includes:

   • Device data (e.g., IP address, browser type, OS);
   • Usage details (e.g., clicks, session duration);
   • Location data (if enabled).

2. Usage Purposes

   • Website optimization and maintenance;
   • Analytics and statistical reporting.

3. Cookies and Similar Technologies

   • Storing preferences via cookies;
   • Providing opt-out options (e.g., "unsubscribe" links);
   • Honoring "Do Not Track" browser settings.

2.2 Clients or Investors

• Collected: Name, work address, contact details;
• Purpose: Contract fulfillment and service delivery.

2.3 Potential Clients

• Collected: Name, professional contacts;
• Purpose: Exploring collaboration opportunities.

2.4 Suppliers and Their Employees

• Collected: Name, business contact information;
• Purpose: Service coordination.

2.5 Other Possible Collections

• Call recordings (where legally permitted);
• Visitor logs;
• Social media platform data;
• Health information (e.g., temperature checks during pandemics).

2.6 General Processing Purposes

• Handling inquiries/complaints;
• Internal reporting and management;
• Legal compliance.

2.7 Limitations

Personal information will not be used inconsistently with stated purposes.

3. Legal Bases for Processing

• Contractual obligations;
• Legal requirements;
• Legitimate interests (e.g., business development, customer service).

4. Sharing Personal Information

• Intra-group sharing;
• Third-party service providers;
• Legally mandated disclosures.

5. Global Transfers

• Primarily stored domestically;
• Cross-border transfers include safeguards.

6. Retention Periods

• Determined by purpose and legal obligations.

7. Your Rights

Includes access, correction, deletion, and processing restriction rights.

8. Marketing

• Opt-out mechanisms;
• Compliance with "Do Not Call" requests.

9. Children's Personal Information

• No intentional collection from children;
• Parents may request data removal.

10. Security Measures

• Organizational, technical, and physical protections;
• Incident response protocols.

11. Exceptions

• Does not govern third-party linked sites.

12. Policy Updates

• Material changes communicated via webpage notices or emails.